Executive Vice President of Global Engagement & Heritage –

Seraphina VU, a dynamic third-year International Business student at Foreign Trade University in Hanoi, drives The Pickleball World Federation (ThePWF)'s mission at the intersection of sport, travel, and sustainable cultural exchange. She leverages her background in translation and smart technology to ensure global expansion is digitally accessible and culturally sensitive, deeply aligned with UN Sustainable Development Goals (SDGs) and IOC objective.

Her core mandates and global impact are:

Sustainable Tourism & Economic Growth: Seraphina develops sustainable tourism models around ThePWF events. She focuses on minimizing environmental impact while maximizing local economic benefits, job creation, and support for cultural industries in host regions.
Cultural Preservation & Community: She integrates pickleball events with the promotion of local culture and heritage, ensuring ThePWF's growth positively contributes to the unique identity of host cities and communities.
Global Partnerships & Digital Accessibility: Seraphina builds effective, technologically driven global partnerships with tourism boards and cultural institutions. This strategy enhances cross-cultural communication and accessibility for international travelers, advancing the IOC's objective of "Building Bridges" through friendly international dialogue and mutual appreciation.

With a commitment to continuous improvement, Seraphina provides a modern, digitally-fluent approach to global expansion, making The Pickleball Movement^TMboth accessible and culturally enriching across the globe.